Will the future of retail be bright or bleak?
We crowdsourced ideas from 100 Futurice professionals and worked in close collaboration with 7 groundbreaking companies and 1 university to create this future vision about the retail of 2030 to you.
Oh yes, it will be bright and filled with opportunities!
Welcome to our carefully researched projection of what retail and grocery shopping might look like in 2030. We aim to provide inspiration and insights instead of probabilistic forecasts. This material will help you investigate emerging opportunity areas and learn about the strategic risks involved.
We live with constant change in a VUCA world: Volatility, Uncertainty, Complexity and Ambiguity are the keywords defining our everyday operational environment. At the same time, technical tools advance at high speed. The retail industry is massive in size and impact. Its ability to reimagine itself and develop new sustainable ways to serve global populations is vital to our overall societal development and essential in the ecological restructuring we need.
At its best, retail stands for enjoyable shopping experiences, plenty of cool jobs, clever use of data and technologies throughout the value chain. It plays an integral part in our livelihoods, nutrition and general human flourishing. While it has an exciting role in the overall renewal of our societies, it will hopefully still offer stable structures for our everyday life, too: familiarity and a source of belonging – a historical continuation for our consuming bodies to the future. The makers of this report wish to contribute to the discussion around this transformation
7 opportunity areas
We processed our findings into 23 trends and four different future worlds. We identified seven opportunity areas for the retail domain. Here is what we recommend for study and action.
Scenarios
Our future scenarios are based on a broad, crowdsourced trend scanning and analysis. Browse here the 23 themes for how the world and retail might change
In collaboration with
The future of Retail full vision contains our well-researched speculations: The 7 opportunity areas, 23 trends and 4 future worlds on how the future of retail might look like in the 2030s, packed in 1 file. Enjoy reading!