Retail trends
Our future scenarios are based on broad, crowdsourced trend scanning and analysis. You can browse the 23 trends for how the world and retail might change. And download the full PDF.
CONSUMERS
![A young man with bright hair in hoodies](https://images.ctfassets.net/wwk6mwqbxlni/4mTYUgMPdS9WieEB4rw8d7/3298a155b547943be2849112384a7867/Gen_Z_Future_of_Retail_2030_trend_0013_good-faces-GiAaGUimWok-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Gen Z power![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![Woman standing in a kitchen](https://images.ctfassets.net/wwk6mwqbxlni/1Lq8C3Blc7gQS0i90O6kKV/33281118cde5cbe72b66d30350183a96/Future_of_Retail_2030_trend_v2.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Single households![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![Hands holding flowing water](https://images.ctfassets.net/wwk6mwqbxlni/79f26Mpo7yX8NxHWOBrkEm/3940045ddaf4c6a40b7513d57f278ff9/Safe_shopping_Future_of_Retail_2030_trend_0009_nathan-dumlao-kDxqbAvEBwI-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Safe shopping![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![A pair of legs in sneakers stepping on stairs](https://images.ctfassets.net/wwk6mwqbxlni/7JBqMiGZUk5S4Xc3EqBB1H/47b1da03c06d7dc8f0735c9252921315/Health_and_beauty_optimization_Future_of_Retail_2030_trend_0001_tyler-nix-Y1drF0Y3Oe0-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Health and beauty optimization![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![The text "Be Vegan" written on the pavement in chalk](https://images.ctfassets.net/wwk6mwqbxlni/1AH2VgC9GzTO6WQ6bn9ZXJ/26b2004d7ee4ee67cda91932d3b2a7b1/Groceries_as_politics_Future_of_Retail_2030_trend_0015_dave-reed-e9HS-NBJhU8-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Groceries as politics![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![Pomegranate juice](https://images.ctfassets.net/wwk6mwqbxlni/448Jzi17tCrdMQqhwUGnpl/e5109284eb52bd7d9d443abd828e5a3a/Sober_curious_Future_of_Retail_2030_trend_0003_shannon-nickerson-an5Jf8HROtY-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Sober curious![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
![A storage cupboard full of food jars](https://images.ctfassets.net/wwk6mwqbxlni/7jLQFbe118lmVaNClKy3Mo/3761329fd5a70b77586c7d994cd68a9f/Prepping_aesthetics_Future_of_Retail_2030_trend_0020_annie-spratt-EjDNFhbsAJc-unsplash.jpg?w=547&h=225&q=80&fit=fill&fm=jpg&fl=progressive)
Prepping aesthetics![Arrow right black](https://images.ctfassets.net/wwk6mwqbxlni/1BpVmbUdgKm9QQEvNTCIY1/2741e76e88ab8eabd2126d7bba970844/arrow_right.svg)
RETAIL 2030 SCENARIOS
In the future, consumers will receive personalized shopping lists based on their data.
![Woman smiling with code in the background](https://images.ctfassets.net/wwk6mwqbxlni/fuEwalLENZBVWU0Acp89q/7a411b9bd8fee1c9f58fd3146816fbb7/CTA_block_image_data.jpg?h=500&q=90&fm=png)