Scenarios
Welcome to experience four versions of how shopping is going to feel like to customers in 2030. We have also outlined the key characteristics of these scenarios to you, and present to you a selection of trends that are relevant for understanding how the world was formulated.
SCENARIO 1
Creating live shopping experiences with influencers
Would you have guessed that the future of shopping was basically a hybrid of TV-shop and TikTok? In this future world retailers and brands have harnessed the full power of influencer collaborations and see physical shops as a source of content.
SCENARIO 2
Developing optimized groceries-as-a-service systems
Would you provide access to your personal data to receive custom grocery deliveries that keep you healthy and happy? In this version of the future, most consumers order their groceries as a data-based service. Whoever gets last-mile delivery right will rule the ecosystem.
SCENARIO 3
Managing the politically torn consumer base
Do you see yourself going all political over food? In this scenario, players in the retail industry have to carefully navigate a landscape of heated opinions and polarised value systems.
SCENARIO 4
Restructuring services through digital twins
Do you have a digital twin? Me, too. Scenario 4 is a world where a digital replica of everything exists, and all significant changes can be tried out virtually before their implementation.
