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Scenarios

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Welcome to experience four versions of how shopping is going to feel like to customers in 2030. We have also outlined the key characteristics of these scenarios to you, and present to you a selection of trends that are relevant for understanding how the world was formulated.
SCENARIO 1

Creating live shopping experiences with influencers

A man among groceries and technology
SCENARIO 2

Developing optimized groceries-as-a-service systems

Young woman among groceries and transportation device
SCENARIO 3

Managing the politically torn consumer base

Elderly woman among farm producs
SCENARIO 4

Restructuring services through digital twins

A man and his digital twin