Introduction
The healthy lifestyle trend continues. Mobile devices are important tools for personal healthcare and self-help. The surge of mobile apps that help users stay young and vital, manage medical conditions, optimize beauty routines as well as achieve set goals in sports and mindfulness will continue. Helping us redesign the way we consume, based on the data collected from our always-on wearables and laboratories-in-pocket is a natural next step. We need services that smooth our health journey by selling us groceries we need to get better. Personalized packages of food, cosmetics, apparels, devices and services to help consumers attain their goals will be offered. Data breaches and careless use of data could enforce a counter-trend, where customers could become critical about creative data combinations and deep AI analysis.
Next steps
The winners will be businesses that are able to help customers optimize their spending habits to reach their lifestyle goals. Most often this requires building up new ecosystems and partnerships as well as new business models. Building commercial offerings on the MyData philosophy is wise, because customers will want to select and, at times, switch ecosystem they share data on. At some point they could be backed-up by legislation.
Opportunities
- Build goal-oriented products and services and focus on accurate recommendations and service packages
- Investigate potential partnerships to build data ecosystems and new kinds of business models.
