Future of Retail 2030 logo black RGB
Powered byFuturice Logo Black
A pair of legs in sneakers stepping on stairs

Health and beauty optimization


The healthy lifestyle trend continues. Mobile devices are important tools for personal healthcare and self-help. The surge of mobile apps that help users stay young and vital, manage medical conditions, optimize beauty routines as well as achieve set goals in sports and mindfulness will continue. Helping us redesign the way we consume, based on the data collected from our always-on wearables and laboratories-in-pocket is a natural next step. We need services that smooth our health journey by selling us groceries we need to get better. Personalized packages of food, cosmetics, apparels, devices and services to help consumers attain their goals will be offered. Data breaches and careless use of data could enforce a counter-trend, where customers could become critical about creative data combinations and deep AI analysis.

Next steps

The winners will be businesses that are able to help customers optimize their spending habits to reach their lifestyle goals. Most often this requires building up new ecosystems and partnerships as well as new business models. Building commercial offerings on the MyData philosophy is wise, because customers will want to select and, at times, switch ecosystem they share data on. At some point they could be backed-up by legislation.


  • Build goal-oriented products and services and focus on accurate recommendations and service packages
  • Investigate potential partnerships to build data ecosystems and new kinds of business models.


Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Activity Tracking), By Platform (Android, iOS), By Device (Smartphones, Wearable Devices), And Segment Forecasts, 2021 - 2028
IDC's Global DataSphere Forecast Shows Continued Steady Growth in the Creation and Consumption of Data


Shaping the future of healthcare and wellbeing
Sync project: Developing music technology for health and wellness
Oura ring: Health, wellness and sleep
Natural cycles: birth control app
Virta: Blood sugar control without the drugs